The 50 service centers for intellectual property protection nationwide have exerted a positive influences on mobilizing the public to take part in IPR protection and providing guidance for safeguarding IPR for enterprises.

The establishment of these centers has intensified the fight against IPR infringements and crimes and received exciting social response.

As of the end of October, the 50 centers had received 21,400 various consultation calls and complaints via the hotline "12312", with 158 of the complaints having been closed.

For the public's further understanding of the function of the service centers, the State Office of Intellectual Property Protection (SOIPP) promoted an image representative of the Hotline for Intellectual Property Protection "12312" to make it more human-oriented and to encourage all social sectors to join the IPR protection work.

In addition, the SOIPP will launch unified publicity of the Service Center for Intellectual Property Protection and the Hotline "12312" nationwide by means of non-profit advertisements, posters, media, Internet, etc..

MOFCOM.gov.cn