The Beijing International Film Festival recently took place in Beijing, featuring a "Film and Fashion" section that highlighted the symbiotic relationship between the film and fashion industries for the first time. This section kicked off with a sun-protective clothing fashion show hosted by Bosideng, promoting ethnic fashion to support the development of Chinese-language cinema and aligning outstanding domestic films with national fashion brands. In recent years, Bosideng has persisted in innovation-driven development, continuously reforming in various aspects, and has accumulated 350 patents. Its fusion of Eastern and Western artistic styles has also gained increasing popularity among young people.