In recent years, women's influence in social, economic and cultural fields has continued to grow and female consumer has increasingly become a key force driving global consumption growth. As the "She Economy" continues to thrive, the market has responded with a series of products designed to meet "her" demands and enhance "her" convenience.
From patented innovations that combine aesthetics with functionality, to trademarks that emphasize women's power and geographical indication (GI) products that promote female health, intellectual property (IP) has played an indispensable role in the female consumer market, witnessing the brilliant "her" power. On the occasion of the International Working Women's Day, Bilingual Weekly launches a special feature "IP for her", exploring the role of IP in the "She Economy" and inviting readers to discover the charm behind "her" influence.
clothing for comfort
Clothing is not only for pleasure, but also for woman's own spontaneity and comfort. With the rise of outdoor sports, women's demand for sports shoes and other sports apparel has grown significantly. However, some women's sports shoes on the market previously ignored the wider forefoot and narrower heel characteristics of women's feet compared to men's feet, which may cause damage to women's feet to a certain extent. To address this issue, many sports brands have launched products specifically tailored to women's feet, and have carried out technical research and development around insoles, heels, eyelets and other aspects and submitted related patent applications. These innovations provide good cushioning, stabilization, and protection to ensure a better running experience for female runners.
Lingerie is an important commodity for women's consumption, and its comfort relies on technological advancements in new materials and product manufacturing. Traditional lingerie often has drawbacks including heaviness and susceptibility to bacterial growth. To solve these issues, many brands have turned to innovative materials such as corn-based fiber, vertical cotton, and other environmentally friendly materials. They have also improved traditional techniques and produced a series of products with anti-yellowing and breathable advantages.
products for beauty
With the development of the times, women can fully show the beauty of their personality. Hair style is a key point of personal image, making hair tools represented by curling irons essential for women looking to achieve their desired look. Throughout products on the market, sleek design and original core technologies have become focal points for major brands. To meet female consumers' demand for damage-free styling, many brands have accelerated their IP efforts in low-temperature styling, heat insulation, and negative ion technology, effectively reducing frizz while keeping hair smooth and shiny.
Behind the new designs of lipstick tube and upgrading of patented technology and formulation process lie in many IP elements. In the 1920s, the patent application of the world's first rotating metal tube lipstick was submitted in the United States. Nowadays, square and round tubes, as well as other shaped lipsticks are widely available. In addition, major beauty brands improve their quality of lipsticks on color-fixing and color-locking, aging delay of lip, and UV protection through independent research and development for female consumer's better beauty experience.
food for health
In recent years, women have become more concerned about "eating healthy" rather than just "eating enough". Dietotherapy is a way to help women replenish energy and maintain overall well-being. Among these, GI products gain widespread recognition for their exceptional quality and rich nutritional value.
Figs are packed with essential nutrients, containing the plant progesterone that can help women regulate menstrual cycle, and enhance immunity. The GI product Rongcheng fig from Rongcheng City, Shandong Province is renowned for its thin skin and sweet filling. Local people match figs with a variety of ingredients to make fig porridge, fig jam and other products, making them particularly popular among female consumers.
Pueraria lobata, as a kind of plant with the same source of food and medicine, is of great significance to women in maintaining hormone balance and delaying aging. In China, Pueraria lobata is widely distributed, among which the GI product Zhongxiang Pueraria lobata powder is a specialty food of Zhongxiang City, Hubei Province. The city's pueraria lobata soups, buns and other delicacies are characterized by strong flavor, crystal-clear texture, and rich nutrition.